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For several years now, we’ve seen an increase in the number of advertisements presented to us via mobile apps. These mobile ads have become a powerful tool for marketers, and they will continue to be effective so long as users become more comfortable using mobile devices. Here’s why we think mobile advertisements will continue their upward trend in 2015.

Measuring the success of an event is one of the challenging tasks marketers have to accomplish to understand the effectiveness of their marketing strategy and to determine ROI. Here are some tips on how to make that process easier for you and your brand.

Marketing is a process that includes many, often times complicated, steps. These steps build upon each other and go through the marketing “funnel”, with customer retention being the end of that funnel. How do we bring people into our funnel though? That is what we will be discussing today. The stage of the marketing funnel that we are focusing on is the top of the funnel, or TOFU. Unfortunately, measuring the effectiveness of your TOFU marketing efforts is very difficult. This will require faith in your expertise and reliance on data from past marketing campaigns.

When you’re hosting an event, there are several preliminary steps taken to ensure a successful event is put on. One of those steps is to promote the event, and we’re going to focus on event marketing over social media. We’ll go through the necessary elements of a successful event marketing campaign, starting from before the event occurs, to after the event has happened.

With the coming of the internet and social media, event marketing evolved. The days of creating flyers and posters are not completely gone, but there are other avenues to take when implementing an event marketing campaign for your brand’s event. We’ll dive into some of the best event marketing tips for the new year.

Event marketing can be effective, create an intimate connection with your customers and have a high impact on reaching your consumers. Integrating social media into your event marketing plan can help with the success of your campaign. Using social media, your brand can maximize event ROI and use it to expand your online reach. Here are a few things to consider while marketing an event with social media before, during, and after the event.

We, as marketers and business owners, know that work never sleeps. Every minute of our working days are comprised of some task that is working to promote the next item on our agendas. Marketing projects can range from large efforts to small campaigns. Today, we are going to focus our attention on those smaller marketing plans.

Social media can be a very powerful tool to promote your event. Find out creative ways to effectively engage and drive people to your event today.

The year is coming to an end, and it’s time to start planning your email marketing strategy for 2015. It’s important to start early to create the best possible email marketing strategy. We’ll take a look at some of the key factors to consider when preparing your email marketing campaign for the new year.

Did you know that an effective email design can result in customer conversions? Find out how you can improve your email design with this list of design tips from innovative startup companies.