Creating an Email Marketing Plan
Email marketing is still alive and well. Email is an important tool for creating lead and turning it into higher lead conversions that can increase sales and brand awareness for small business. One of the benefits of using an email service is to track what you gain and build relationship with prospects, leads, current customers, and past customers because it enables you to speak directly to them. Businesses should learn how to use email strategically and here is how you can create an email marketing plan.
Step One: Define Your Target Audience aka Your Readers
Before you start building, you have to create a blueprint and lay the foundation. With email marketing, you should define your audience before you start designing, writing, and sending campaigns. Once you have decided who you are targeting then it will get easier to come up with contents for them. Here are questions you can ask yourself before starting an email campaigns:
If you have subscribers on your list, who are they?
If you don’t have subscribers then who is your target audience?
How will you find your target audience?
Who do you envision reading your emails?
What type of audience can engage with your brand?
Step Two: Determining your Contents
Once you have an idea of who you’re talking to then it’s time for you to create the content, what you’re going to say to your audience. Think in your audience’s perspective, why did you sign up for the email? What do they hope to gain from your business through emails? Keep a content list of upcoming events, photos from past events, popular posts on social media network, news coverage, and player profiles.
Make your email exclusively for your target audience and reward them for caring about what you do. Treat your readers like VIPs because people who subscribe to your email list are into your brand and what you have to say. It’s also good to keep your email useful with relevant information or enjoyable. When writing content, keep it short and show some personality.
Step Three: Sending Frequencies and Goals
You need to decide what works best for you and for your customers. So determine your sending frequency and goals. Not all sending frequencies are created equal. It’s recommended that you don’t have to send an email once every week and that sending emails at least monthly is good. Be careful to not skip more than a month in a row because subscribers might forget about you and can report for spam. Plan accordingly to holidays, events, and other important personal matters. Skipping a month every now and then is fine but don’t neglect your email audience.
Step Four: Make a Schedule
Having a timeline can be extremely helpful when sending regular schedule. Often time, your email-marketing schedule will vary. Jotting down your plan for your email campaigns can help sort out what you will be doing and how you can deliver the best content for your target audience. Keep in mind the industry, type of content, sending frequency, and other relevancy.
These are simple email marketing plan that you can do for yourself to get started if you have yet utilized email as a marketing tool. With emails, you can almost guaranteed leads because they have committed letting you send emails to you. It’s important that you do what is best for your audience and cater to what they find relevant instead of passing it off as spam.