Link Bait Strategies

Link baiting is the effort to find and/or create content that is interesting enough to attract the attention of other websites that will want to link to your website because of that content. The inbound links that the content (or bait) is aimed at attracting will help your website naturally rank higher in search engine results and improve your website’s link authority. Branded Innovation will create an effective link bait campaign that will produce genuine, interesting content that will encourage a high volume of inbound links and produce a high page rank in search engines.

For previously optimized website and full-service SEO clients that already have a year or two of link building under their belt, Branded Innovation can help your produce unique link bait strategies designed to take your link building campaign to the next level.

Google’s Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.” It is a piece of content (article, report, video, infographic, etc) that has been specifically designed to capture the attention of your industry and target market. Link bait can be shocking, funny, entertaining, controversial or educational—whatever it takes to get people talking about (and linking to) your content and site.

In order to create a successful link bait strategy, Branded Innovation will take the time to research your industry and see what other kind of link bait strategies have proven successful. Does your industry respond better to infographics or text-based reports? What topics do the most shared pieces of link bait focus on? What niches have yet to be covered that could prove valuable in the long run?

We will also identify the most valuable methods of promotion for your link bait. A piece of link bait is only useful if people can find it easily! This could involve a combination of social media marketing, blogger outreach, promotional content like online PR and more.