Search Engine Optimization
Having a website that is able to be found through search engines is critical to any business today. Not only does it improve your visibility, it is crucial to the online success of your company.
What is Search Engine Optimization (SEO)?
SEO is the practice of enhancing and promoting your website to increase the number of visitors the site receives from search engines. There are multiple aspects of SEO, from the content on your page to the way other sites link to you on the web. Sometimes improving your website’s SEO is simply a matter of making sure it is structured in a way that search engines understand. Regardless of how big or small a company is, whether it operates internationally or locally, basic SEO is fundamental and essential in order to be found online.
Why does your website need SEO?
Did you know that 93 percent of online experiences begin with a search engine and 75 percent of users never scroll past the first page of search results? If your website doesn’t appear on the first page of search results, 75 percent of people using searches engines are going to have a hard time finding your company. SEO will help your website be in the most optimal position for potential customers when they are beginning to enter your sales funnel.