Search Engine Marketing
Search engine marketing concentrates on promoting your website by increasing its visibility in search engine results through website optimization and advertising. Search engine marketing comes in many forms – some are paid traffic, while others are organic traffic. Figuring out what kind of campaign best fits your company is just the beginning of an exciting process that will allow you to get ahead of your competition.
- Social Media Marketing – 87 percent of small business say social media helps their business. Social media can serve the purpose of amplifying your word-of-mouth referrals. People are more inclined to purchase your product or service if they know someone who is already a customer. Having a Facebook Page, Twitter account or Google+ Page can help your business tap into a brand new sector with new customers that you previously did not reach before.
- Newsletter and Email Marketing – Establishing a newsletter for your customers can strengthen your brand reputation. People who subscribe to newsletters want to know about the latest updates and promotions that your company is running. With more people subscribing to emails, email marketing is the best way to communicate to your most dedicated followers and push them further down the sales funnel.
- Adwords and PPC Marketing – Google Adwords is a form of Paid-Per-Click advertising. Obtaining paid traffic to your website is another way to increase the visibility of your website. By targeting the right keywords your clients search for, you will be able to sell your products and services faster and better.
These are only a handful of search engine marketing techniques and strategies that Branded Innovation has to offer for your business. Check out the complete list of services that will grow your business offered at Branded Innovation here. Feel free to contact us if you have any questions!