Having a website that is attractive, functional, and generates the maximum number of leads is one of the most important aspects of any successful company. You can direct millions of potential customers to your site with the right marketing and SEO (search engine optimization) tactics, but what good is it if you can’t keep them on your site? Quality website development involves understanding your customers, your business goals, and your company’s vision then turning that into a website that will attract your niche market and encourage them to do business with you.
There are a few things that should be a priority in the development of your website:
- A search engine friendly site – There are many search engine friendly tactics that can be implemented in the development phase of your website that will continue to benefit you throughout the lifespan of your business. Implementing SEO tactics properly at the beginning stage is crucial.
- A mobile friendly site – This will allow potential customers to navigate your website effortlessly from their smart phones, iPads, and tablets. One study shows 63% of American mobile phone users now use their phone to go online which translates to 57% of Americans. This makes having a quality mobile friendly site a top priority.
- A content management system – This gives you full control over how your content looks on your website. A good content management system will allow you and your team to easily add content like articles, images, promotions, specials, etc with little or no coding knowledge.
- Shopping cart integration – If your business allows customers to make purchases online, then you will want to make it as easy for them as possible. The least amount of clicks it takes for your customer to make a purchase, the better.
These are a few of the many things that go into the process of developing a first class website. At Branded Innovation we make it a priority to keep up with the latest cutting edge technologies and are constantly updating our clients’ websites to keep them ahead of the curve. The Branded Innovation team has worked with websites of all types and sizes to reach their website goals. Find out how they can help you today.