4 Ways To Improve Your Local Citations
Many factors play into your business’ local SEO. It is essential to get your name out there and provide the right information for your potential customers. How would you go about doing this? Local Citations. Improving upon your local citations has not only the ability to increase traffic to your website, but also increases your business’ credibility. Follow these 4 steps to improve your local citations.
1. Verify NAP Citations
Your Name, Address and Phone number (NAP) citations are your customers primary method of locating you in their local neighborhood. There are so many avenue’s that your listing could be found, but you will want to be certain that all of that information is exactly the same on as many websites as possible. Greater listing consistency will lead to greater search rankings that build your local SEO.
2. Get Cited
You’ll want to choose the right websites to get your business cited. A few highly rated citation websites you should consider listing on are:
- Better Business Bureau
- Yelp
- Angie’s List
These sources are absolutely necessary when looking to boost your business.
3. Work at Getting Local Links
Getting your name out in the local community is almost as important as getting cited on the source mentioned above. After all, you target audience is your local neighborhood, so why not get them talking about you? Your goal here is to get as many mentions by external sources as possible. This will increase your visibility and credibility because you are being mentioned by someone other than yourself. Some way you can do this are by sponsoring and hosting events in your local community or becoming a member of the Chamber of Commerce, just to name a few.
4. Tools of the Trade
Your time is precious, and shouldn’t be spent scouring the internet for every citation that has ever been created for your business. Luckily, there are web tools that are available for your use that make it easier than ever to improve your local citations. Some of these tools are:
- Local Site Summit
- Moz Local
- Factual
- Express Update
All of these websites are designed to minimize your research time and provide you with the information to improve your local SEO.
