5 Tips For Successful SEO in 2015
Marketers know that the key to running a long and successful marketing campaign is to stay ahead of the curve. As Google continues to update and perfect its search engine algorithms, digital marketers must also review and revise their marketing strategy. Take a look at some of the things SEOs should focus on in 2015.
As we approach 2015, it is important to look back on 2014 to identify changes that need to be made in our marketing strategy for the new year. With search engine algorithms ever changing, SEOs should expect to make some changes of their own in their marketing strategies. Let’s jump into the 5 things SEOs should focus on to succeed in 2015.
1. Incorporate Proof Terms in Your Content
Content is king when it comes to creating a successful marketing strategy, and having quality content will boost your SEO efforts. Google is updating their algorithms all the time, and they are focused on improving their semantic search. By doing so, they are able to provide searchers with more accurate search results that take into account the searcher’s intent even if they don’t provide clear keywords in their search.
In order to help searchers find your content, it is vital to have proof terms surrounding the keywords or phrases of your content. Proof terms are relevant terms that support the topic or keywords of your content. For instance, “Breaking Bad” could have “Walter White,” “Jesse Pinkman,” and “Heisenberg” as some of its proof terms. You should ideally have these proof terms surrounding your keywords in your content. Improve upon the incorporation of proof terms in your content for the coming year.
2. Use Social Media to Promote Content
Simply having quality content is not going to guarantee that your content is getting the attention it deserves. You need to promote your content, and you need to do so through social media if you want to succeed in 2015.
Using various social media outlets, such as FaceBook, Google+, Twitter, and Pinterest, can be your greatest asset in promoting your content on the internet. Social media gives SEOs some invaluable support.
Search engines can improve traffic and search queries to your site by identifying users that engage with your site and its content.
If your content is shared over social media, it can benefit your link building efforts.
It establishes your brand on a wide scale.
FaceBook and Twitter ads are also widely used marketing tools that help your brand’s exposure. With Instagram recently incorporating sponsored videos, its safe to say that social media marketing will play an important role in the coming year. Stay active in social media in 2015 to continue your brand’s success.
3. Optimize for Mobile Devices
There is a great amount of focus on mobile optimization, as more and more people are using their smartphones and tablets over their desktops. In 2014, mobile devices were used more frequently than desktops for finding content and information, and this upward trend in mobile use will continue in 2015. Google has also taken notice as they improve on mobile search and implement new features, such as voice search. Taking advantage of this mobile trend will benefit your brand as we enter the new year.
4. Improve Upon Speed and Ease of Navigation
In order to keep users interested and have them revisit your site for content, you must have fast page loading times. Not just for desktops, but for mobile devices as well. Every second counts, as the data shows that 27% of 18-34 year olds will leave a site if it takes more than one second to load. In 2015, time really is money.
In conjunction with loading time, your site needs to be easy to navigate or else customers will become frustrated and leave. Keep your site easy to use and users will come back for more.
5. Beware of Negative SEO
Keyword stuffing, poor backlinks, and other blackhat SEO tactics will wreck your ranking. Maintain quality backlinks, avoid being spammy, and provide relevant content to keep your site high on the rankings page in 2015.