Quick Ideas To Help Improve Overall SEO
Search engine optimization can be a daunting task. You have all this potential data at your disposal, but where do you start? You don’t need to be an expert on SEO to reap its benefits. Find out how you can instantly improve your SEO with these basic essential tips.
Here are 5 quick and easy changes you can do to improve your SEO.
1. Sign up with Webmaster Tools
Register your website with Google Webmaster Tools to help make sure all the technical details of your site are how they should be for both search engines and searchers. You’ll get information about your site’s health and speed, including any crawl errors Google finds.
2. Set up Google Authorship
Make sure you get credit for your content with Google by setting up Google Authorship. In addition to being positioned with content that is more likely to catch the searcher’s eye, Authorship also significantly improves the likelihood of searchers to actually click. A study performed by search marketing firm Catalyst found that clicks improved 150% with Google Authorship.
3. Consider your keywords
Get into the mind of a searcher and create a list of words you think they might use to find you online. You can also use your websites analytics to figure out which content on your site is getting the most visitors and then make the connection to the main keywords you use in those pieces of content. Combine the main words searchers will use with the keywords your analytics tell you what your visitors are using to reach your site. With these keywords, make sure to use them as often as they make sense to guide users and represent your content
4. Create astounding content
Improve your SEO by creating content that brings you social shares and quality inbound links. “Content” doesn’t necessarily mean “words.” There are a myriad of variations of content to utilize on your website that will increase its usefulness: it can entail free tools, visualizations, how-to videos, and much more.
5. Make it shareable
Social interactions with Facebook or Twitter have shown positive correlations with good rankings in Google’s index. Make sure your content is easy to share as possible. This can be achieved by using highly visible share buttons, optimizing meta descriptions, and maximizing your use of images. Likewise, the text you use can impact your contents potential in social media. Execute some A/B split testing in order to optimize which type of content text performs better.
