Facebook Factory: The Steps Behind Building The Perfect Facebook Page
As marketers, we are all aware of the constant updates Facebook makes to our personal and company pages. That being said, it is crucial to stay ahead of competitors and adapt to these new Facebook changes. Thus, since we are here to help, Branded Innovation has broken down the ways you can use the Facebook profile as a tool for your success.
However, because posting all the breakdowns would be overwhelming to in just one sitting, Branded Innovation has decided to break down the tactics behind Facebook into 3 different posts! This way, you are able to come prepared with questions to ask our team of friendly experts! The new Facebook profile was just put into use. What is the greatest change you ask? Well, it is the amount of visual images used instead of written content. While images can be easier to handle, it can also complicate the relationship between your company and potential customers. However, the pros outweigh the cons when it comes to an increased reliance on visual images since, with more images, hundreds, even thousands of views can be generated in a short amount of time. The end result will be the benefit of engaging the audience on a more important level than what was obtained solely using content.
First is first, let us work on the ideal cover page:
Your cover page should be about 852* 315 pixels. It is important to remember a brand serves as a viewers first impression, meaning that it tells a lot more of your company than you think. Thus, try to create a unique, creative, and eye catching image which will effectively represent your brand and the ideas behind it. Cover photos cannot include price, purchase information, contact information, references to Facebook features, or call to actions. Cover Photos must also be honest, and thus, not infringe on third parties intellectual property.
Learn how to create an efficient call to action:
Instead of using your cover photo, the new Facebook update has made admins now use the app toolbar (located on the lower right hand side below your cover photo), as a way to integrate call to action techniques into their page. Call to action includes admins asking fans to join their mailing list, collecting submissions for content they are running, promoting new ebooks or blogs, and obtaining registrations for online webinars. Obviously, the app toolbar is pretty significant as a means for gaining viewer feedback.
Present Yourself Right:
You only get one chance at a first impression, why not make it count? Your profile picture, as well as your cover photo, will be seen by most of your audience in newsfeeds, sponsored stories, running ads, and personal updates. Now, do you see how important it is to make that profile picture count? An ideal profile picture should be 180 by 180 pixels, and still look presentable at 32 by 32 pixel size.
Create a visually appealing page:
Organization, Organization, Organization! We all know that when it comes to reading or viewing anything online, our minds prefer something visually appealing. This includes, proper content distribution, readily available content information, and organized apps. This new feature does the job of putting your photos, likes, and apps at the top of your page. But, don’t get carried away just yet! The feature allows a maximum of 12 apps to be shown here, although you have the power to control their order.
Stay tuned for Part 2 of Facebook Factory where we’ll be discussing how to build the perfect Facebook page. In the meantime, if you want more up to date tactics about Facebook, add us as a fan and follow our Facebook Page.