SEO MYTHS Busted by Branded Innovation (Part Three)
Welcome back! In our last Mythbuster Blog, Branded Innovation touched on some search engine optimization and marketing techniques your company should make sure to avoid! Today, we bring you more SEO myths by black-hat SEO agencies and reveal the reality of the proper methods to use instead. Welcome to Branded Innovation, the SEO Mythbusters!
Some agencies will not work for your benefit, just for theirs. One of the things your company might be made to try are what are called “Doorway or Gateway Pages”. Doorway Pages are website pages that are created to increase your website traffic. Because they are made to only act as doorways to your site, they do not actually lead your viewer to your legitimate website. Doorway pages are also stuffed with keyword phrases meant to earn a higher ranking in Google. While this may temporarily work, visitors will never actually visit your site, since they are redirected to another page, thus lowering your actual website traffic.
An example of a doorway page is a web page that has too many keyword phrases, but little actual valuable content which uses a JavaScript or meta refresh tag made to redirect visitors to another page which could be unrelated to your content.
Reality: Do not use Doorway pages!
It is simple. The more honest and transparent you make your website and company, the more credibility and customers who may obtain The better your reputation, the better your sales will be. One great thing you can do is create landing pages and information pages for your viewers. Like we said before, a great ranking page comes from proper optimization and hard work. There is no easy way out. So instead of creating doorway pages, make content so useful that viewers will be regularly coming back for more!
What is page swapping? Page swapping obtaining a ranking and page index from a search engine, then completely changing the page. While your rank might be high and website traffic might be increasing, you are still putting out false information to Google, and you will be penalized. Trust us, a penalty from Google is no laughing matter, so do not get on their bad side.
An example of page swapping is when a searcher clicks on a result in the SERP and is redirected to a website that is completely different and has no relevance to the keywords used in the search box, or the description that was given in the SERP.
Reality: 6. Bait-and-Switch or Page Swapping:
Once again, being dishonest will only hurt your website. Another option instead of the myth stated above is constantly updating your web pages in order to have the latest information available. In addition, you can also keep all the subjects of your website relevant to the purpose of your company and the pages intact.
That is six myths now busted with Branded Innovation! Make sure to join us for part 4 of this new blog!
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