Summary of the 2015 Local Search Ranking Factors

Every year the top dogs in the industry are constantly monitoring the trends of Google and what factors within your website and online marketing strategy can help you to increase and grow on the search engines. Well, this year’s results are in! Instead of recreating all of the results, we think it would be best to give you a little summary and direct you to the mega hub of all the results if you choose to dive in a bit deeper.

Top 5 Local Organic Factors

1. 1. 1. 1. 1. 1. 1. 1. 1. Domain Authority of Website
                        2. Quality/Authority of Inbound Links to Domain
                        3. City, State in GMB Landing Page Title
                        4. Click-Through Rate from Search Results
                        5. Topical (Product/Service) Keyword Relevance of Domain Content

Top 5 Local Stack Factors

1. 1. 1. 1. 1. 1. 1. 1. 1. Physical Address in City of Search
                        2. Consistency of Structured Citations
                        3. Proper GMB Category Associations
                        4. Proximity of Address to the Point of Search
                        5. Quality/Authority of Structured Citations

Top 5 Negative Ranking Factors

1. 1. 1. 1. 1. 1. 1. 1. 1. Incorrect Business Category
                        2. Listing Detected as False Business Address
                        3. Mis-match NAP/Tracking Phone Numbers Across Data Ecosystem
                        4. Presence of Malware on Site
                        5. Reports of Violations on your GMB Location

Top 5 Difference-Making Factors in Competitive Markets

1. 1. 1. 1. 1. 1. 1. 1. 1. Consistency of Structured Citations
                        2. Domain Authority of Website
                        3. Quality/Authority of Inbound Links to Domain
                        4. Quality/Authority of Structured Citations
                        5. Proper GMB Category Associations
                           

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