The Good, The Bad and The Ugly of Email Marketing

The Good, The Bad and The Ugly of Email Marketing

There are currently 4.1 BILLION email accounts in existence. That number is still growing and they won’t slow down for anything, so why not join the phenomenon and use it to the advantage of your business? Email is an amazing tool that is extremely efficient when it comes to furthering your sale and marketing goals. In fact, it is the strategy that is chosen most often by top marketers when trying to reach revenue goals. Let’s look at email marketing from all angles though, with the Good, the Bad and the Ugly.

The Good

Email marketing is the leading marketing strategy for many businesses, and with good reason! First off, email marketing is virtually free. It eliminates any distribution costs that other marketing endeavors entails, which you can use to benefit yours business in some other way. That being said, it is not advised that you revolve all your marketing efforts around email, but instead, use it to shine a light on everything else you’re doing to raise awareness of your product.

Another great benefit of email marketing is that it is user-friendly! Email’s are generally self explanatory, but you’ll want you marketing strategy to so simple that even the most inexperienced email user can navigate through it.

The Bad

Email marketing may be one of the easiest marketing methods, but it is also one of the easiest to mess up. Errors can come from something as small as a typo to as large as sending to the wrong audience. Unfortunately, mistakes are bound to happen, but it is to your benefit to use your resources to minimize the chances of these events occurring.

The Ugly

The Internet market is booming more than ever, yet people are claiming that ’email is dead’. With 2.5 billion email users nationwide, it would be wrong to neglect the importance of email.

Essentially, the point we are trying to make here is that there is nothing wrong with email marketing. In fact, everything about email marketing is advantageous to your business! Everyone is using email these days, so hop on the bandwagon and start email marketing today!

With that said, keep these facts in mind:
There are 2.5 Billion email users worldwide
85% of marketers say email is the most effective lead-generator

Happy Marketing!


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