What is a Clickstream and How is it Useful?
Clickstreams are known as the route in which visitors choose to take when clicking or navigating through a website. Understanding clickstreams can help you gage how visitors are reacting to your website.
When you analyze a clickstream, you can list out all the pages viewed in chronological order, also known as the ‘succession of mouse clicks’, where a person came through to get to the website, the amount of time a user spent on each different webpage, and when/where they bounced and left your website. In other words, clickstream analysis gives you a detailed picture of what specific users are looking for, their preferences, and more.
What is the point of clickstream analysis?
It helps you extract information about users that are relevant to you and your business. You can track people and figure out certain aspects of their buyer persona without even having to interrogate or directly communicate with them. Basically, you will be able to find and determine what your website viewers are thinking. Knowing your audience is one of the most important steps of any marketing strategy.
One of the most ideal users for clickstream tracking would be e-commerce websites and websites dependent on ad clicks as these websites require the information regarding whether or not specific users are clicking in the right, money-making places. A great tool for clickstream analysis would be Opentracker. With Opentracker, you have access to live visitor clickstreams, which are clickstreams happening as you are viewing your clickstreams. On the overview, each visitor will be seen as an icon, but as long as you click on the icon, you will be able to see that specific visitor’s full clickstream activities. Some examples of what you will able to see are their country of origin, their ISP, technical specifications, how frequently they visit your website, and the SERP components (keywords, phrases, search terms) they used to find your website. Keep track of both, newcomers and frequent visitors, with this useful clickstream analysis tool.
For more information on clickstreams, visit this blog