How to Make Your Company Stand Out on Instagram
Instagram, with its rising popularity, can be an extremely useful platform in expanding your brand’s presence on social media. Similar to Pinterest, it is visually centered and has valuable features that enable you to engage with users. Here are some helpful tips that can help your brand stand out on Instagram.
1) Optimize the Basics
Research shows that people remember what they see much more than what they read. That being said, having your logo in your profile picture is imperative in increasing brand recognition. Also, be sure to provide a brief description of your company and a link to your website in your bio.
2) Share on other social profiles
When you post a picture, Instagram provides you with the option to also post that picture on other social media profiles you have an account on. You can also use other platforms to let users know how to find you and provide a social media bar on your website to make it quick and easy for people to follow you.
3) Get creative with product promotion
Post attractive photos and enhance them with Instagram’s numerous filter options. Show your product in a creative way-basic photos won’t be what gains users’ attention. One great idea is to post behind-the-scenes pictures of your company. This can help you depict your brand’s personality.
4) Make the most of #hashtags
This feature gets your pictures out there. Using relevant hashtags in your posts help your pictures show up when users search for those specific words or phrases. Be sure to do adequate research to understand what your audience is searching for. The more relevant hashtags your post, the more likely people will find you.
5) Take advantage of video posts
Instagram gives you the option of posting a picture or a video. There are a variety of ways you can use videos to market your brand. You can show reactions to your products or incorporate humor into them to name just a couple.
6) Host a giveaway
This is an excellent way to engage with users. Telling them what kinds of photos your followers should post and what specific, unique hashtag to use for the campaign can both help you engage with your followers and increase your audience.
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