How to Make a Landing Page that Converts

There are a variety of components that go into creating a successful landing page. Be sure you’re implementing these best practices to convert visitors into leads!

C=CLEAR CALL TO ACTION
O=OFFER
N=NARROW FOCUS
V=VERY IMPORTANT ATTRIBUTES
E=EFFECTIVE HEADLINE
R=RESOLUTION-SAVVY LAYOUT
T=TIDY VISUALS
S=SOCIAL PROOF
*Just to clarify, a landing page is created for the purpose of converting a website visitor into a lead. A landing page contains a form meant to capture a visitor’s information by providing them with an incentive, such as acquiring an eBook or free consultation following its completion.

Here are some tips on optimizing your landing page!

CTA

First and foremost, your landing page must have a clear and engaging call to action, which is what you want your visitors to actually do. For example, “Sign up to access our free eBook” would be an example of a call to action.

OFFER

The offer is the reason they fill out the form in the first place, which would be an eBook in the previously given example. Make sure it is displayed simply and obtains their attention.

NARROW FOCUS

Make your page is clean and simple. Do not have anything that may pull the focus away from the end goal: to have your website visitor fill out the landing page. Also- only request the essential information. Having less required fields to fill out results in more responses.

VERY IMPORTANT ATTRIBUTES

Highlight the features and benefits of your offer. However, make sure it doesn’t distract your visitors from the CTA. Try different approaches and see which ones are most effective.

EFFECTIVE HEADLINE

Remember you aren’t fighting for attention- your visitors are already there, so you don’t have to have an outrageous headline. Tell them in plain language what your company/website is all about.

RESOLUTION-SAVVY LAYOUT

Keep the essential components of your message (logo, headline, call to action, visuals) in the center top of the screen and have your message lower on the page.

TIDY VISUALS

Have plenty of white space, bullets, big font, and relevant images and graphics to draw attention. However- makes sure your design doesn’t slow down the load time or distract from the original intention.

SOCIAL PROOF

Providing testimonials, customer lists, usage statistics, or other evidence of social approval can make visitors place greater value on your site and offer.

For additional information on these tips, visit this blog