Reasons Why An SEO Audit Can Push Your Business In The Right Direction
By now you know that having a strong online presence is crucial in order for your business to thrive. Just having a website doesn’t guarantee that you will have a strong presence. Your site needs to be optimized, and having an SEO audit of your site can reveal some harsh truths. We’ll discuss why having an SEO audit performed on your site can improve your online presence.
Competition in the marketplace is getting tough, and to stay ahead of the competition, your website needs to be enhanced for search engine optimization, or SEO. No matter how much money you’ve spent to create your website and to make it aesthetically pleasing, It’s important to have your site audited for SEO to ensure you’re getting the most out of your site.
What is SEO and Why is it Important?
Search engine optimization is just a fancy way of describing a process to enhance your website for search engines. In short, SEO has the ability to take your website from page 13 of the search engine results page (SERP), to page 1. That is what SEO is all about. By positioning your site at the top of the SERP, the link to your site is much more likely to get clicked, thus increasing traffic to your site. The more traffic to your site, the higher the chance of your leads converting to customers.
What is an SEO Audit?
An SEO audit is a comprehensive review and analysis of your website. From loading times to keyword rankings, an SEO audit takes a look at inner workings of a website to find areas that need improvement.
Why get an SEO Audit?
In order to produce a successful SEO campaign, you must have every component of your website optimized. It’s easy to miss something or not understand why images might not work properly on mobile devices. If your business and website falls under any of the following categories, then an SEO audit can help determine the flaws.
1. Your site is not found on the first page of Google’s SERP
Having your site on the first page of Google’s search results can take time, but it is an extremely effective way to enhance exposure and boost traffic to your site. An SEO audit can find areas that require improvement and raise your rankings to claim one of the top spots in Google’s SERP.
2. You have a low conversion rate
High traffic to your site does not guarantee a high conversion rate. There may be several elements of your SEO campaign contributing to your low conversion rate:
- Optimizing for wrong keywords
- Poor website design
- Errors in site code
- Not optimized for mobile
- And many more
These errors may not be visible to you, but they are magnified in an SEO audit. An SEO audit can help fix some of these errors and boost your conversion rate.
3. You have a high bounce rate
If visitors visit your site, but then leave right away, chances are you have a high bounce rate. When this happens, you won’t be converting as much either. And, like a low conversion rate, a high bounce rate can be the result of several issues. Having an SEO audit can identify these issues and help your bounce rate.
4. You pay a lot of money for online marketing, but not getting results
Having Pay-Per-Click (PPC) in your marketing campaign can effectively attract customers. However, it is an expensive service, and may not help your organic search results. With a quality SEO audit, you can pinpoint flaws in your SEO campaign so that your PPC efforts are being maximized.
Get a Professional SEO Audit Today!
It’s never a bad time to have your website go through an SEO audit. Even after optimizing your website, it’s a good idea to have an SEO audit performed to find any little mistakes that could have big drawbacks. Contact a local online marketing company today and ask for an SEO audit so you can start improving your online marketing efforts.