What is Inbound Marketing?
Inbound marketing is an industry term that simply aims to earn the interest of customers or visitors through blogs, podcasts, SEO and other forms of content marketing. Inbound marketing is targeted towards what people are searching for.
Imagine you own a local pizza shop. Outbound marketing would have you walking around putting fliers and menus under people’s windshields or dropping them in front of their doors. This is interruption marketing because you are going to them and overloading them with information before they have even decided on whether or not they want pizza for dinner.
Inbound marketing is the exact opposite. When someone in your area searches for “Pizza” on their mobile phone, tablet or computer at 6 pm, their screen will display organic pizza listings or a PPC ad from your business. Neither of these options interrupts the searcher’s day. You just happen to be there with the information they need at the exact moment they need it. You are providing information for them the moment they start to look for it.
In other words, Inbound Marketing aims to be one step ahead of the customer and have the necessary information ready for them when they need it.
Inbound marketing campaigns include Search Engine Optimization, Pay Per Click, content marketing and much more. We could go on and on about influencer outreach, thought leadership, and community building, but we won’t get into that sort of detail here – we can take care of that for you.
It is important to realize that none of these tactics are interrupting anyone’s path. Instead of disrupting your target audience by being in their face all the time, we are earning their attention naturally. Inbound marketing is the art of being there for your target when they search for what they want.
Did you know inbound marketing is responsible for more than 90% of clicks on the web? Inbound marketing also has a lower average cost to acquire a new customer. By using evergreen techniques that is powered by creativity, talent and effort, we can generate momentum that makes your future efforts easier.
Many times when we take over an account for our clients, they are spending thousands of dollars on ads that won’t help their bottom line. This is where Inbound Marketing comes in, we will begin to run different campaigns toward targeted audiences. This may include, Search Engine Marketing campaigns, Search Engine Organization campaigns, content marketing campaigns & more. At Branded Innovation, our Inbound Marketing team aims to make you look good and help grow your business.
Here are just a few services our experts will help you expand:
- Opt-in email lists
- Authoring books/print media
- Supporting/sponsoring events
- Thought leadership
- Community building
- Influencer outreach
- Public speaking
- Earned social media
- Word of mouth & viral marketing
- Content creation & marketing
- Video content