Google Apps for Work
What is Google Apps?
Google Apps is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters.
Sometimes the world of technology can be a whole other language that is hard to decipher. At Branded Innovation, we understand that as a smart and successful business person you want to implement the best technology for your company’s objectives. We want to provide you with a solution, and because of this we have added a new service to our offerings. You can now work directly with the IT Professional on our team, Troy Felix.
Writing & Editing Services
Having a website that provides quality content to your customers is one of the most important strategies when it comes to your internet marketing. You want your customers to not only see you as the provider of a worthy product/service but also as a trustworthy resource. This allows your customers to get to know more about your niche and also brings them back to your site regularly for more information. Producing quality content should be on the top of the priority list for any business that wants to be the best in their industry.
Content Management Systems
A CMS, or content management system, gives you ultimate control over how your content is displayed on your website. A good CMS will allow you to add articles, specials, promotions, blog pieces, and updates with little to no knowledge of web coding. For most businesses, this should be as simple as adding the equivalent of a Word document to your website – easy, clean, and fast.
Branded Innovation is not a video production company, but we do understand the SEO potential associated with web video marketing. We can take videos produced by your company, or your video production partner, and properly optimize them for SEO and use them to fuel your link building campaign.
Social Media Consulting
The importance of social media within a business is constantly increasing, and we are telling you it is here to stay. Although the platforms may change and advance, social media has transformed the opportunities for corporate communication and it is time for your company to make it a part of your organization’s marketing plan. Social media influences customer perceptions and purchasing decisions through social conversations, and we want to help your business be an active leader of that conversation.
Reputation Management is a process of monitoring, identifying, and affecting your online credibility and reputation. A successful reputation management strategy will provide you with new opportunities on increasing your brand awareness and growing your customer base. Your online presence is a direct correlation of your business and at Branded Innovation we want to ensure you have a positive reputation that positively represents your company.
Pay Per Click (PPC)
Pay per click is a feature that involves purchasing banner or display advertisements on search engine websites, or even possibly other websites that might often be frequented by consumers within a business’ niche. On search engine sites, these ads will appear highlighted in the results when certain relevant keywords or phrases are searched.
On-Site Training: World-class training from Branded Innovation – at your location.
With on-site training from Branded Innovation, it’s easy to ensure that your team has the right skills to maximize your investment and your online marketing protocol.
Your website needs measurable results! The team at Branded Innovation will conduct a comprehensive website audit to ensure that you are getting the most out of your online technology and marketing. Website audits are essentially digital strategy assessments and are very complex and time consuming. Today’s websites are large platforms with many dynamic components. Over time, these components have become an even more integral part of a business’s online sales and marketing strategy.
Local Search Services
Local search marketing is crucial to the success of any business. According to Moz, 86% of internet users have used the internet to find a local business. Local listings are placed at the top of search engine results pages, so they are often more effective, and certainly more visible than even the organic search results.
Link building is the process of developing a network of websites that link from your website to other trusted websites (outbound links) and also, more ideally, from trusted sources to your website (inbound links). The algorithms that are used by search engines analyze the quality of a website based on the number and popularity of other websites and pages linking to them. Links are one of the most critical ways that search engines identify reliable and significant sites because trustworthy, popular websites will most often only link to similarly trustworthy sites and pages.
Link Bait Strategies
Link baiting is the effort to find and/or create content that is interesting enough to attract the attention of other websites that will want to link to your website because of that content. The inbound links that the content (or bait) is aimed at attracting will help your website naturally rank higher in search engine results and improve your website’s link authority. Branded Innovation will create an effective link bait campaign that will produce genuine, interesting content that will encourage a high volume of inbound links and produce a high page rank in search engines.
Branded Innovation is not a creative design firm, but we recognize the long term SEO value in something like an infographic. However, infographics may not be the best link building tactic for your industry, your site or for where you are in your link building strategy. Branded Innovation will work with your company to better understand your business goals, objective and overall industry to determine if an infographic is a good fit. If we decide that creating an infographic is a good step for your SEO, we can work with your in-house or 3rd party graphic designer to create an industry infographic designed to capture the attention of your target audience.
Content Marketing Strategies
In order to maintain a growing online presence, content is king. Content is a range of blog posts, podcasts, press releases, and more. Although the quality of your content is important, the distribution and marketing of your content is what will increase your readership and consumer base. Regardless of your industry, a strong content marketing campaign is crucial for every business and is useful for SEO, brand building, and provides substance for any social media campaign.
Business Profile Creation
Your business is your brand and never in history has your brand been so readily available for the public and your potential customers to find. The Internet hosts a wealth of information and it’s important that you control the way you and your brand are being represented.
Gone are the days of when only the big boys could rule a brand. Now, anyone with the proper guidance and systems in place can brand themselves and their business in their hometown or all over the world. It’s not just about having a flashy website and social media presence; today more than ever, you need to connect and interact with your audience.