Can your customers read your content?

When designing your website, one of the most important, but overlooked decisions is what font to use. The typography used within your site has the ability to draw your readers in or turn them away at first glance.

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Going for Gold with Google Plus: Learn What Google Plus Can Do For You

Welcome back for another round of Mastering Social Media Tips by Branded Innovation. At Branded Innovation, we strive to work for you. For that reason, we have created different blogs breaking down the most important aspects of each social media platform. Our first breakdown was all about Facebook, the next blog consisted of Twitter, so today, we approach the impressive world of Google Plus.

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Technical On Twitter: Learn The Twitter Basics and How To Use Them For Your Business

Now that you are comfortable with Facebook, let us explore all the opportunities other social media platforms, such as Twitter, has to offer!

First of all, what is Twitter? Well, in this 3 part blog, we will break down everything that has to do with that little blue bird. In general terms, Twitter is a social platform, where people share anything they want, as long as they keep it to 140 characters. Contrary to Facebook, Twitter was created for a way to quickly spread information over the web. Although it is much less personal, it gets the job done. Another thing Twitter simplifies is a users profile. Unlike Facebook, anyone has the ability to write and view your profile, unless you specifically change it to private settings, but then what would be the point?

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Facebook Factory: The Steps Behind Building the Perfect Facebook Page (Part 3)

Finally, we have arrived at the fun part! In this blog we will talk about how companies currently use Facebook. Parts one and two of Facebook Factory mentioned how new Facebook features, and what they can be used for.

You can go to Part One here, and Part Two here.

Facebook has evolved from the simple social media engine to a billion dollar company. Now, we can use Facebook to make sure as many people as possible hear about your business and brand. However, with new improvement, status updates,once an integral part of Facebook, are losing life.

What other ways can we as marketers, Impact Viewers?

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Facebook Factory: The Steps Behind Building The Perfect Facebook Page (Part 2)

In Part 1 of Facebook Factory, Branded Innovation broke down some of the basic things you need to learn when it comes to creating a professional Facebook page. Today, we teach you some new Facebook features you might have not heard of before.

Managing every part of your Facebook page efficiently gives your company a higher chance of gaining more potential clients. While Facebook might not be directly integrated into SEO, it is a driving mechanism behind your rise to success.

The first thing we will learn about is the Star Hide Pin:
The star hide pin has numerous uses. It can be used to highlight individual stories, make stories wider, hide specific stories from your timeline, allow you to classify important stories with a star icon, or even delete stories altogether.

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Facebook Factory: The Steps Behind Building The Perfect Facebook Page

As marketers, we are all aware of the constant updates Facebook makes to our personal and company pages. That being said, it is crucial to stay ahead of competitors and adapt to these new Facebook changes. Thus, since we are here to help, Branded Innovation has broken down the ways you can use the Facebook profile as a tool for your success.

However, because posting all the breakdowns would be overwhelming to in just one sitting, Branded Innovation has decided to break down the tactics behind Facebook into 3 different posts! This way, you are able to come prepared with questions to ask our team of friendly experts! The new Facebook profile was just put into use.

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How to Stay One Step Ahead

Today, working as an agency marketer requires using your knowledge about the marketing industry to help guide your clients on the path to success.

While it may be a tough industry for beginners, here are some tips anyone can use when it comes to becoming a better marketer:

1. Your Client is The Industry Expert

The most important thing to keep in mind is that while an agency works for the client, in the end the client is the industry expert. Although that might sound confusing, keep in mind that the customer already knows what they want, how they want it , and when they want it. You just serve to make it happen.

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Audit Your Business

Branded Innovation has recently been doing multiple website audits for clients. If you own a website or business, shouldn’t you want to find out how you’re doing and how you can bring in more traffic to your website?

The more relevant traffic you bring in, the more potential customers you have. Generating leads through the website can improve your all KPI’s.

What can you do with a site audit?

Once you have the report, you will find out what areas need to improve in order to drive traffic to your website. While your website may look gorgeous and appealing to the visitor, it might not be SEO friendly. What’s the point of having a fantastic website that nobody visits?

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