Landing Pages: What Are They and How Should You Optimize Them?

Landing pages are the pages on your website that are focused on getting the visitor to take action. The action can range from signing up for a newsletter to buying a product. However, getting the visitor from the consideration phase to the decision stage requires you to establish trust with your audience.

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5 Google+ Marketing Tips From the Pros

Since it launched on June 28th, 2011, Google+ has easily become one of the leading social media platforms on the web. Investing your presence on Google+ can mean improved local search visibility, especially for a small to medium-sized business.

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Ignoring Pinterest? Ignoring Influence

According to statistics, consumers who discover products within this social media platform spend an average of $168 during each shopping session. These consumers spend approximately twice as much they do on Facebook. Based on these numbers, one can conclude that Pinterest houses affluent influencers. Here are three reasons to prevent you from skipping Pinterest as a social network to promote your business.

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The Ins and Outs of Meta Descriptions

Every person utilizing a search engine has a need, whether it’s a question or product that must be answered immediately. Therefore, they will click on the search result that seems the most trustworthy, usually dictated by it’s height in the search result, and that is the bestanswer to their question. THIS is where meta descriptions come in.

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