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For technology companies like Google, hotel chains like Four Season Hotels, or even local restaurants here in Santa Barbara, social media is becoming one of the most cost-effective lead-generating tools. How can you better use this tool to market your business? Let’s learn from these five social media studies.

Known as “The Front Page of the Internet,” Reddit is one of the most active places on the internet. It gets the attention of 90 million unique visitors and countless share of cool content each month. It’s a great tool to promote your content and draw traffic to your site.

Imagine yourself five to ten years into the future. Would you be reading this blog post or watching it?

The key to any successful marketing strategy is to be a resource. Forums present an excellent opportunity for companies to practice what they preach by providing valuable, trustworthy information to real people experiencing real problems. Becoming a part of forum conversations not only spreads your brand awareness, but also helps build trust between the community and your company.

A well designed website will drive in traffic and also attract your ideal customer. A well-built website can generate better customer traffic and improved user interface that can increase conversion. You want to be able to generate new business at an exponential rate with your website. Read this article for a more in depth approach as to why website design is so important.

Branding is more than just a logo or graphic visual. It involves customer experience. This includes everything, from your logo to your website to your social media networking. What can branding do for you? It gives your customers a perception of your business.

Are your emails being optimized for conversion to drive sales? Make sure they are being sent to the right people at the right time.

StumbleUpon can be a powerful marketing tool to drive traffic if used correctly. Instead of cashing out big bucks to pay for an advertising campaign, spend $20 to ensure your investment will provide returns and then use these ideas to make StumbleUpon your next marketing platform.

 Joomla is an open-source content management system made especially for creating and publishing website content. Its CMS function makes it ideal for publishing and managing websites. It provides numerous benefits that aid businesses in creating and managing well-designed, organized, user friendly websites.

Feedburner is a subscription tool from Google that allows users to easily follow your blog and website updates and to similarly alert Google when such updates have been made.