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Utilize your Instagram as an avenue to advertising by offering exclusive content.

When you get a new client for your business, you don’t want it to end right there. Maintain a healthy, long-lasting relationship with them. Most newly formed businesses ignore this necessary task and continue to chase after new customers. You should stay in contact with existing customers and ask for regular feedback on your products or services. Be courteous and efficient. Serve them politely and brighten their day with a smile. Keep in touch with them by sending them greeting cards, sales notices, promotions, discounts, and useful information. Show them that you care.

Social media campaigns provide a wide variety of options from voting contests to interactive quizzes in order to engage with the community. Nowadays with 73% of all internet users being active on social media, it’s not a surprise that marketers are utilizing this opportunity to engage and reach to their target audience. Check out these 5 tips on how to run a successful social media campaign to avoid certain pitfalls.

You have invested time to produce great content, have posted it on your website and have told your current customers all about it. But… it is not taking off. Follow these 5 steps to learn how to market your marketing and get your content spread to a larger audience.

Long form content, one of the many marketing strategies, has been the ace in the sleeve of inbound marketers. It not only skyrockets your customers’ engagement, but also converts much better other types of content.

Google+ Hangouts is a free tool that unifies video, chats, and messenger service all in one place.

LinkedIn has opened up its publishing articles to the public and now all users are able to access their publishing platforms. Through this, users can showcase their content and improve credibility. LinkedIn is a great place to publish articles and therefore having a strategy and considering what type of content to post is where you can find success.

When creating your website, it is crucial that you do not skip the basics and not spend all your time and money on social and fancy stuff. It’s the same as not brushing your teeth but buying white strips instead. It won’t work the way you want it to work if you don’t put the time and effort into the small things.

Pinterest messaging allows users or businesses to directly message people who have followed one of their boards through a private message or by email. Since Pinterest does not offer anything like a Facebook Business page, Pinterest messaging is the best way to share promotional content directly to another user.

Last week, Twitter opened its previously restricted analytics dashboard to every user. What does it mean for your business and how can you best use these new features? Let’s take a look!