Not just a Customer, But a Loyal Customer

When you get a new client for your business, you don’t want it to end right there. Maintain a healthy, long-lasting relationship with them. Most newly formed businesses ignore this necessary task and continue to chase after new customers. You should stay in contact with existing customers and ask for regular feedback on your products or services. Be courteous and efficient. Serve them politely and brighten their day with a smile. Keep in touch with them by sending them greeting cards, sales notices, promotions, discounts, and useful information. Show them that you care.

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Running Successful Social Media Campaigns

Social media campaigns provide a wide variety of options from voting contests to interactive quizzes in order to engage with the community. Nowadays with 73% of all internet users being active on social media, it’s not a surprise that marketers are utilizing this opportunity to engage and reach to their target audience. Check out these 5 tips on how to run a successful social media campaign to avoid certain pitfalls.

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5 Steps to Market Your Marketing

You have invested time to produce great content, have posted it on your website and have told your current customers all about it. But… it is not taking off. Follow these 5 steps to learn how to market your marketing and get your content spread to a larger audience.

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6 Tips for a Successful LinkedIn Article

LinkedIn has opened up its publishing articles to the public and now all users are able to access their publishing platforms. Through this, users can showcase their content and improve credibility. LinkedIn is a great place to publish articles and therefore having a strategy and considering what type of content to post is where you can find success.

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Optimize Your Website for Local Search

When creating your website, it is crucial that you do not skip the basics and not spend all your time and money on social and fancy stuff. It’s the same as not brushing your teeth but buying white strips instead. It won’t work the way you want it to work if you don’t put the time and effort into the small things. 

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Pinterest Messaging for Marketing

Pinterest messaging allows users or businesses to directly message people who have followed one of their boards through a private message or by email. Since Pinterest does not offer anything like a Facebook Business page, Pinterest messaging is the best way to share promotional content directly to another user.

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Five Insightful Social Media Studies and Takeaways

For technology companies like Google, hotel chains like Four Season Hotels, or even local restaurants here in Santa Barbara, social media is becoming one of the most cost-effective lead-generating tools. How can you better use this tool to market your business? Let’s learn from these five social media studies.

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