There are currently 4.1 BILLION email accounts in existence. That number is still growing and they won’t slow down for anything, so why not join the phenomenon and use it to the advantage of your business? Email is an amazing tool that is extremely efficient when it comes to furthering your sale and marketing goals. In fact, it is the strategy that is chosen most often by top marketers when trying to reach revenue goals. Let’s look at email marketing from all angles though, with the Good, the Bad and the Ugly.