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Research shows that more intensive and varied interactions causes our brain to work better. This fact can be applied to your email marketing campaign and be used to increase customer engagement. Customer engagement can predict the likeliness of conversion and the brand’s perceived value. Here are some methods you can use for your business to increase engagement in your email marketing campaign.

Segmentation, the act of segmenting your brand visitors and customers, should be a tactic that is used at the early stages of your marketing campaign. Using segmentation allow you to better understand the needs of your potential customer and inevitably drives sales. By using segmentation, you are also attempting to deliver a unique experience to different demographics and buyer personas at a broader level than personalization. Every business has freedom to use segmentation in unique ways but here are some popular examples to help you create the best customer experience.

Everyone desires a popular blog, especially business owners. Achieving a popular blog can be tricky, especially if you are attempting to run a business, raise children and still have time for yourself. Here are some strategies that can help you build a successful blog while working to pay your bills and helping your family at home.

In marketing, it’s difficult to loss a potential customer on your emailing list. When someone decides to unsubscribe from your brand’s emails, you have to let them go but that doesn’t necessarily mean that the customer-brand relationship is over. There are many reasons why a customer might want to unsubscribe from your email list and it’s up to you to find out why.

The mistake that most companies make to improve their conversation rates is focusing on the landing page. Optimizing the landing page is key, but reliance solely on an optimized landing page overlooks important features and incorrectly assumes Internet users will complete an online transaction once they are on your website. The truth is even the most effective landing page may fail if the steps that follow are not user-friendly. Therefore, it is necessary to take conversion optimization a few steps further and focus on the entire conversion funnel—the online user journey, to its completion.

There are a number of ways to increase your conversion rates, but not many take advantage of Google Analytics Conversions Reports. We’ll examine how this tool can assist your marketing efforts and help boost your conversion rates.

You put a lot of your time, energy, and money into making your business succesful. Now what if you could see that success faster than before? You can! The way to get the greatest return on investments (ROI) is by practicing good conversion rate optimization (CRO). Essentially, your conversion rate is the amount of visitors that come to your website that buy into your services or products. Thus, the greater your conversion rate, the greater ROI. Fortunately, this can be done without spending copious amounts of times, and we have 7 tips here to help you out:

By now you know that having a strong online presence is crucial in order for your business to thrive. Just having a website doesn’t guarantee that you will have a strong presence. Your site needs to be optimized, and having an SEO audit of your site can reveal some harsh truths. We’ll discuss why having an SEO audit performed on your site can improve your online presence.

As a marketer, you use several different methods to drive people to your brand’s website page every day. Most marketers, however, are making the mistake of directing the traffic straight to the homepage of their website. This is one of the worst options if you want to convert your traffic into buying customers. Here are some other pages that you can drive traffic towards other than your home page.

Understanding the interactions and behaviors taking place on your website can provide a great amount of guidance as to what you may need to revise in order to affect conversion rates. Through Google Analytics, we begin our analysis by setting custom dimensions between two types of visitors: those who convert and those who don’t.